nonfinaneial measures A common practice in the fast food industry is to evaluate a store manager on
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nonfinaneial measures A common practice in the fast food industry is to evaluate a store manager on the basis of profitability and a set of nonfinancial measures. These supplementary measures relate to such things as the outlet's deanliness, the quality of its product and service, and so on. (A regional supervisor periodically scores the outlet on these measures.) Carefully discuss this practice.
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