Describe revenue management and explain tools used by revenue managers.

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:35 AM

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Describe revenue management and explain tools used by revenue managers.

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Revenue management is the practice of strategically managing pricing inventory and availability to optimize revenue and profitability in businesses that have limited capacity or perishable inventory I...View the full answer

Marketing For Hospitality And Tourism

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