How was the effectiveness of this consumer engagement initiative evaluated? A growing number of companies are developing employee health management programs in an effort to control their healthcare costs and maintain a healthier, more productive workforce. Employers are encouraging employees to identify their health risks and, when appropriate, take necessary actions to address those risks. Employee health programs facilitate participation in health risk assessments and typically offer incentives to encourage employees to sign up for wellness classes, weight management programs, chronic disease management programs, and so forth. The benefits of participating in such programs are well documented, not only for the health of the employee but also for the company’s bottom line.