In what ways are the approaches used by pharmaceutical companies to market prescription drugs unique to the

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In what ways are the approaches used by pharmaceutical companies to market prescription drugs unique to the healthcare industry?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Question Posted: Jan 13, 2024 07:01 AM

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In what ways are the approaches used by pharmaceutical companies to market prescription drugs unique to the

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Marketing in the pharmaceutical industry is unique due to the blend of stringent regulations specialized target audience and the complexity of the product itself Here are some of the unique aspects 1 ...View the full answer

Marketing Health Services

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