1. How have developments in the Internet and web-based technologies impacted on the use of the four...

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1. How have developments in the Internet and web-based technologies impacted on the use of the four Ps as advocated by McCarthy nearly 50 years ago?

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Marketing In Travel And Tourism

ISBN: 9780750686938

4th Edition

Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod

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