1. Outline the ways in which buyer behaviour patterns can be used to segment the market for...
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1. Outline the ways in which buyer behaviour patterns can be used to segment the market for a hotel group.
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Related Book For
Marketing In Travel And Tourism
ISBN: 9780750686938
4th Edition
Authors: Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
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