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Define and describe the seven Ps of the service marketing mix- product, process, price, place, promotion, physical

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Define and describe the seven Ps of the service marketing mix- product, process, price, place, promotion, physical evidence and people.

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Marketing: An Introductory Text

Marketing: An Introductory Text

ISBN: 9780333570722

1st Edition

Authors: Michael J. Baker (auth.)

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