Given that Dell is a global player, how would you characterize the companys strategyis Dell using a
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Given that Dell is a global player, how would you characterize the company’s strategy—is Dell using a multi-country strategy or a global strategy? And if it is a global strategy, what kind of global strategy?
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We think they should see that Dell is employing a global lowcost leaders...View the full answer
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Related Book For 
Marketing Management Knowledge and Skills
ISBN: 978-0077861056
11th edition
Authors: J. Paul Peter, James H. Donnelly
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