1. Decisions about product designincluding product features, brand names, related services, and warranties, for both goods and...

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1. Decisions about product design—including product features, brand names, related services, and warranties, for both goods and services—are among the most critical in differentiating one’s brand from others to achieve competitive advantage. Factors to consider in making product decisions are provided in this chapter.

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Muhammad Salman Alvi

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