1. What are the most important differences between a classical and a cultural perspective on brand values?...

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1. What are the most important differences between a classical and a “cultural” perspective on brand values? Which ones are salient in the case of Kjaer Group?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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Question Posted: Oct 08, 2024 02:02 AM

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1. What are the most important differences between a classical and a cultural perspective on brand values? Which ones are salient in the case of Kjaer Group?
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1. What are the most important differences between a classical and a cultural perspective on brand values?...

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Marketing Management

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