1. What other products or services benefit from the network effect? What strategies can companies pursue to...
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1. What other products or services benefit from the “network effect?” What strategies can companies pursue to more effectively exploit this phenomenon?
2. SoulCycle was the early leader in studio spinning classes and has now entered the at-home fitness market. Review the websites for both SoulCycle and Peloton. What strategic factors might have contributed to Peloton’s greater success?
3. Peloton has a reputation of being a product for rich people. Beyond lowering their prices, what strategies could Peloton employ to broaden their appeal?
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