3. It obviously means a lot whether a society is very poor or very rich or somewhere...

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3. It obviously means a lot whether a society is very poor or very rich— or somewhere in between— with regards to how life and its priorities are organized. However, that does not mean that culture is less relevant or less enriching in poor societies. Try to discuss and explain this based on the arguments concerning Maslow presented here.

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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