For Further Research (Individual) Select any automobile make and model that has been around for at least
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For Further Research (Individual) Select any automobile make and model that has been around for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customer and positioning changed over time? Why do you believe these changes have occurred? If the product’s target customer or positioning have not changed, what might explain the product’s ability to remain the same in its targeting and positioning?
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