1. Assume that you have recently been hired by a firm that manufactures furniture. You feel that marketing should have an input into supplier selection for the firm's prod- ucts, but the purchasing department says that should not be a concern for marketing. You need to explain to him the importance of the value chain perspective. In a role-playing exercise, explain to the purchasing agent the value chain concept, why it is of concern to market- ing, and why the two of you should work together.