1. Crest lists several product innovations, including Whitestrips, Night Effects, and others. How would you "classify" each of these products based on the discussion in the chapter? What leads you to classify each as you do? Go to the Procter & Gamble Web site (www.pg.com) and click on "Products" at the top of the page. Next, find and click on "Oral Care" and then click on "Crest." Look over the information about Crest products, then answer these questions that Procter & Gamble must answer when doing marketing planning for the Crest product line: