1. Describe the path the product takes to get from the producer to you. Draw a model...

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1. Describe the path the product takes to get from the producer to you. Draw a model to show each of the steps the product takes. Include as much as you can about transportation, warehousing, materials han- dling, order processing, inventory control, and so on. In the United States, the distribution of most products is fairly easy. There are many independent intermediaries (wholesalers, dealers, distributors, and retailers) that are willing to cooperate to get the product to the final cus- tomer. Our elaborate interstate highway system combines with rail, air, and water transportation to provide excellent means for moving goods from one part of the country to another. In many other countries, the means for distribu- tion of products are far less efficient and effective. For this miniproject, you and one or more of your class- mates should first select a consumer product, probably one you normally purchase. Then use either library sources or other people or both (retailers, manufacturers, dealers, class- mates, and so on) to gather information

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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