1. How do business-to-business or organizational mar- kets differ from consumer markets? How do these dif- ferences...
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1. How do business-to-business or organizational mar- kets differ from consumer markets? How do these dif- ferences affect marketing strategies?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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