1. In your opinion, is Black & Decker engaged in product innovation? What clues from the Web...

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1. In your opinion, is Black & Decker engaged in product innovation? What clues from the Web site lead you to this conclusion? Go to the Black & Decker Web site (www.blackanddecker.com). Check out the information on the ScumBuster as well as a few other Black & Decker products that interest you. Then spend a few minutes perusing the "How To" center. Pick any Black & Decker product and describe the core product, the actual product, and the augmented product.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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