1. Some marketers attempt to disguise themselves as mar- keting researchers when their real intent is to...
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1. Some marketers attempt to disguise themselves as mar- keting researchers when their real intent is to sell some- thing to the consumer. What is the impact of this prac- tice on legitimate researchers? What do you think might be done about this practice?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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