1. The type of appeal you would use An advertising campaign consists of a series of advertise-...

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1. The type of appeal you would use An advertising campaign consists of a series of advertise- ments placed in media over time. While ads may be placed in different media, all will have the same look, feel, and message. Think about one of the following products: 1. A new brand of toothpaste 2. Your local city or state 3. Your university Assume that you are developing an advertising campaign for the product. Outline how you would develop the campaign.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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