1. What is a marketing information system (MIS)? What types of information are included in a marketing...
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1. What is a marketing information system (MIS)? What types of information are included in a marketing infor- mation system? How does a marketing decision sup- port system (MDSS) allow marketers to easily get the information they need?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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