1. What is the organization's business? What is the overall purpose of the organization? What does the...

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1. What is the organization's business? What is the overall purpose of the organization? What does the organiza- tion hope to achieve?

Visit the home pages of one or more firms you are inter- ested in. Follow the links to find out about the company's products, pricing, distribution, and marketing communica- tions strategies. Do a search of the Web for other informa- tion about the company. Based on your findings, answer the question:

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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