1. With a group of three other students in your class, select a small retail business or...

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1. With a group of three other students in your class, select a small retail business or fast-food restaurant to use as a "client" for your project. (Be sure to get the manager's permission before conducting your research.) Then choose a topic from among the follow- ing possibilities to develop a study problem: Employee-customer interactions The busiest periods of customer activity Customer perceptions of service Customer likes and dislikes about offerings Customer likes and dislikes about the environment in the place of business The benefits customers perceive to be important The age groups that frequent the place of business The buying habits of a particular age group How customer complaints are handled

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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