1. With several other members of your class, select one of the following product categories (or some...
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1. With several other members of your class, select one of the following product categories (or some other prod- uct of your choice): Hairstyling Large appliances such as refrigerators or washing machines A restaurant Banking Fine jewelry The purpose of this miniproject is to increase your under- standing of the roles of personal, social, and situational fac- tors in consumer behavior.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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