10. What is meant by store atmospherics? How can the ele- ments of atmospherics be used to...
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10. What is meant by store atmospherics? How can the ele- ments of atmospherics be used to increase the store's success? How are store personnel a part of store image?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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