10.1 Explain the importance of pricing and how marketers set objectives for their pricing strategies. pp. 330334...
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10.1 Explain the importance of pricing and how marketers set objectives for their pricing strategies. pp. 330–334
“YES, BUT WHAT DOES IT COST?” p. 330
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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