10-12. Explain two-part pricing, payment pricing, price bundling, captive pricing, and distribution-based pricing tactics. ...
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10-12. Explain two-part pricing, payment pricing, price bundling, captive pricing, and distribution-based pricing tactics.
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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