10-15. Explain these psychological aspects of pricing: price quality inferences, oddeven pricing, internal reference price, price lining,...
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10-15. Explain these psychological aspects of pricing: price–
quality inferences, odd–even pricing, internal reference price, price lining, and prestige pricing.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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