10-20. Creative Homework/Short Project You are the assistant manager of a local grocery store. While walking to...
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10-20. Creative Homework/Short Project You are the assistant manager of a local grocery store. While walking to the store, you observe that there are two different bins of zucchini. One bin is priced at $1.99 per pound. The second bin of zucchini is priced at $3.29 per pound.
There is no visible difference between the zucchini.
While reviewing purchase data, you notice that 65 percent of zucchini purchases are the $3.29 version. What do you think is the cause of the difference in price?
Write a report explaining what you think is happening and why. Provide any pricing recommendations that you have.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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