10-21. For Further Research (Individual) Assume you are the owner of a small Italian restaurant. You are seeking ways to increase your business. You believe that bundling items on the menu will increase the average ticket per customer. A suggested bundle offer would include the items below:
Item Menu price Baked Spaghetti $7.00 Side Salad $3.50 Garlic Bread $3.00 Nonalcoholic Beverage $2.50 You are considering three different prices that you might charge for the bundle: $12.00, $13.50, and $15.00. Design and conduct research to determine which price will maximize profits.