10.3 Understand key pricing strategies and tactics. pp. 346354 IDENTIFY STRATEGIES AND TACTICS TO PRICE THE PRODUCT...

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10.3 Understand key pricing strategies and tactics.

pp. 346–354 IDENTIFY STRATEGIES AND TACTICS TO PRICE THE PRODUCT p. 346

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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