10-30. Critical Thinking Two-part pricing and payment pricing are tactics that are designed to make things more...

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10-30. Critical Thinking Two-part pricing and payment pricing are tactics that are designed to make things more affordable for customers and better meet their needs.

Do you think these policies always benefit the customer?

What do you think are the advantages and disadvantages of these pricing approaches for the average consumer? How about for business customers?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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