10-33. Critical Thinking You work as a marketer for a large chain of upscale skin care boutiques that offer all-natural skin and beauty products. The price of your ingredients has been rising steadily for over two years, cutting into your profits. To continue making the products, you must either increase your prices or use less expensive ingredients. Your research tells you that the market won’t tolerate a price increase, so you have decided to use the less expensive ingredients from new suppliers.

What, if anything, do you tell your customers? What are some of the possible ramifications of this decision for your business, your customers, and your suppliers?