10.4 Understand the opportunities for Internet pricing strategies. pp. 354356 PRICING AND ELECTRONIC COMMERCE p. 354 ...

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10.4 Understand the opportunities for Internet pricing strategies.

pp. 354–356 PRICING AND ELECTRONIC COMMERCE p. 354

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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