10-42. Consider the issue of price elasticity for the two broad classes of Uniteds customer base: leisure...
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10-42. Consider the issue of price elasticity for the two broad classes of United’s customer base: leisure travelers and business travelers. Are they generally elastic or inelastic?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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