10-43. As seen above, competition is a big factor in Uniteds pricing decisions. What other factors in...

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10-43. As seen above, competition is a big factor in United’s pricing decisions. What other factors in the external environment should marketers consider?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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