10-44. Is the use of a loss leader pricing strategy ethical? What steps could United take to...
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10-44. Is the use of a “loss leader” pricing strategy ethical?
What steps could United take to make sure that their Basic Economy pricing program is executed in an ethical manner?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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