10.5 Describe the psychological, legal, and ethical aspects of pricing. pp. 356361 PSYCHOLOGICAL, LEGAL, AND ETHICAL ASPECTS...

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10.5 Describe the psychological, legal, and ethical aspects of pricing. pp. 356–361 PSYCHOLOGICAL, LEGAL, AND ETHICAL ASPECTS OF PRICING p. 356

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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