10.5 Describe the psychological, legal, and ethical aspects of pricing. pp. 356361 PSYCHOLOGICAL, LEGAL, AND ETHICAL ASPECTS...
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10.5 Describe the psychological, legal, and ethical aspects of pricing. pp. 356–361 PSYCHOLOGICAL, LEGAL, AND ETHICAL ASPECTS OF PRICING p. 356
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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