1.1 Explain what marketing is, the marketing mix, what can be marketed, and the value of marketing....

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1.1 Explain what marketing is, the marketing mix, what can be marketed, and the value of marketing.

pp. 4–11

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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