11.1 Explain what a distribution channel is, identify types of wholesaling intermediaries, and describe the different types...
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11.1 Explain what a distribution channel is, identify types of wholesaling intermediaries, and describe the different types of distribution channels. pp. 384–396 TYPES OF DISTRIBUTION CHANNELS AND WHOLESALE INTERMEDIARIES p. 384
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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