11-12. What is a channel leader or channel captain? Explain channel power and channel conflict. Activities: Apply...

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11-12. What is a channel leader or channel captain? Explain channel power and channel conflict.

Activities: Apply What You’ve Learned

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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