11-14. For Further Research (Individual) Find an example of disintermediation that has been employed by a particular...

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11-14. For Further Research (Individual) Find an example of disintermediation that has been employed by a particular firm. Research the specific impact of the disintermediation on the organization’s operations and its customers’

experience with the firm. Evaluate both the pros and the cons of the related example of disintermediation.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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