11-14. For Further Research (Individual) Find an example of disintermediation that has been employed by a particular...
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11-14. For Further Research (Individual) Find an example of disintermediation that has been employed by a particular firm. Research the specific impact of the disintermediation on the organization’s operations and its customers’
experience with the firm. Evaluate both the pros and the cons of the related example of disintermediation.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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