11-15. Creative Homework/Short Project You mom has started a small business making hand-crafted jewelry that she offers...

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11-15. Creative Homework/Short Project You mom has started a small business making hand-crafted jewelry that she offers online direct to consumers. The business has grown rapidly over the past year, and she is now considering selling her jewelry to other businesses, such as boutique clothing stores and upscale gift boutiques. You have learned about the differences in channel structure for consumer and B2B markets. Summarize the differences between these two channel structures. What are the pros and cons of each? What advice can you offer her?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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