11-17. For Further Research (Individual) Do a little research and find an example of a company that...

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11-17. For Further Research (Individual) Do a little research and find an example of a company that started out selling its product exclusively online direct to consumers but has now expanded to B2B channels as well.

a. Why did the business opt to move into the B2B distribution model in addition to online?

b. Has the move been successful for them? Why or why not?

Are there opportunities for the firm to expand distribution even further in the future? Provide some ideas.

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