11-18. For Further Research (Individual) Visit the website for FedEx (www.fedex.com). FedEx has positioned itself as a...

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11-18. For Further Research (Individual) Visit the website for FedEx (www.fedex.com). FedEx has positioned itself as a full-service provider of logistics solutions. After reviewing its website, answer the following questions:

a. What logistics services does FedEx offer its customers?

b. Who are FedEx’s major competitors? What services do they offer?

c. What does FedEx say to convince prospective customers that its services are better than those of the competition?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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