11-19. In Class, 10–25 Minutes for Teams Assume that you have recently been hired by a firm that manufactures furniture.

You feel that marketing should have an input into supplier selection for the firm’s products, but the purchasing department says that should not be a concern for marketing.

You need to explain to the department head the importance of the value chain perspective. In a role-playing exercise, explain to the purchasing agent the value chain concept, why it is of concern to marketing, and why the two of you should work together.