11-20. In Class, 10–25 Minutes for Teams You are the VP of marketing for a new company that has created a robot lawn mower. Similar to the Roomba, it can mow the lawn using automation and sensors to make it easy to take care of the yardwork without breaking a sweat.

Your management team is working to determine a distribution strategy. You have been asked to write up a summary of the benefits and drawbacks for each of the three options for distribution: intensive, exclusive, and selective. Work with your team to comprehensively review each option.