11-25. Given this particular example, what are some things the manufacturer might work on to bring the

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11-25. Given this particular example, what are some things the manufacturer might work on to bring the overall perfect order measurement higher? What would be the key advantages to the firm in making an investment in this improvement?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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