11-26. Critical Thinking Many entrepreneurs choose to start a franchise business rather than go it alone. Do

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11-26. Critical Thinking Many entrepreneurs choose to start a franchise business rather than “go it alone.” Do some research on franchise opportunities. Find an example in both the restaurant and the service industry to review.

Do you think these franchise opportunities offer good opportunities to make money? What are the positive and negative aspects of purchasing each of the franchises you have researched? Assuming you were an entrepreneur, would you elect to invest in one, both, or neither of them? Why do you feel this way?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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