11-27. Critical Thinking Would you purchase a durable product (such as a watch) online at a significantly

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11-27. Critical Thinking Would you purchase a durable product

(such as a watch) online at a significantly lower price than the MSRP (manufacturer’s suggested retail price) if you knew that the retailer was not officially authorized by the product’s manufacturer to sell it? Putting ethical concerns aside for a moment, what risks would most concern you about making such a purchase and what steps could the related retailer take to lessen those risks?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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